Creative Director

for 2 Hammers Studio

2 Hammers Studio IOS Game Development & Art Direction by Karimfuentes.com

Client — 2 Hammers Studio
Date —
2013
Service —
Creative Director
Product —
Hot Rods Mafia IOS Game

In the Hot Rod Mafia project, an interactive and social puzzle iOS game developed by 2 Hammers Studio, I embraced the full spectrum of UX/UI Design, Product Development, Conceptualization, Wireframing & Prototyping, User Research & Testing, Visual & Interaction Design, and Strategic Planning. This project was an exhilarating blend of creativity, strategy, and technical prowess, aimed at creating a gaming experience that was both intellectually stimulating and wildly entertaining.

Revving Up Gaming Innovation: Steering Hot Rods Mafia to New Heights in Interactive Entertainment.

Hot Rods Mafia, an interactive, social puzzle IOS game developed by 2 Hammers Studio.

Hot Rods Mafia - IOS Game Development & Art Direction

Hot Rods Mafia uses unique tactics to not only engage the mind, but entertain in a way that players of most age groups can relate to.

“We wanted to create something that was just as exciting as a racing game, but added a puzzle aspect to exercise the player’s brain simultaneously; I think we’ve come up with something truly original,”

Javier Carías, Co-founder of 2 Hammers Studio.

My journey began with conceptualizing the game’s core idea – a unique fusion of high-speed racing and puzzle-solving elements set in a mafia-themed world. I conducted extensive user research to understand the preferences and behaviors of our target audience, ensuring that the game mechanics and storyline would be engaging and relatable to players of various age groups.

The design process involved creating wireframes and prototypes that brought the game’s concept to life. I focused on developing an intuitive user interface that would make the game accessible yet challenging, with a strong emphasis on the narrative to immerse players in the mafia universe. The visual design was crafted to capture the essence of the ‘Hot Rod’ culture, with attention to detail in every aspect, from the cars to the environments.

Strategic planning played a crucial role in ensuring that the game would not only be fun to play but also encourage social interaction and competition. Features like the slot machine for earning coins and power-ups, as well as the ability to share achievements on social networks and challenge friends, were implemented to enhance the game’s community aspect.

Hot Rod Mafia was a project that pushed the boundaries of traditional game design, combining racing excitement with puzzle-solving intrigue. It was a testament to the power of holistic design thinking in creating a gaming experience that is both original and captivating.”

Hot Rods Mafia - IOS Game Development & Art Direction

(*) This app is no longer available.